SAIL's marketing set-up, the ISO 9001:2008 certified Central Marketing Organisation, is India's largest industrial marketing set-up. CMO is primarily responsible for marketing of steel items, including carbon, alloy and special steel products, produced by the steel plants of SAIL.

Backed by a strong ERP System, CMO's network of 37 Branch Sales Offices, 25 Warehouses (of which 8 are equipped with sophisticated mechanised handling systems), 43 Consignment Agents and 27 Customer Contact Offices function in a synchronised manner to deliver quality SAIL steel to every corner of the country.

Even as SAIL strengthens India by participating in vital projects of national importance, it is working towards empowering the small steel consumer in remote areas of the country by making SAIL steel available through the company’s ever-widening dealer network. Apna SAIL Shops across the country have emerged as the preferred destination for small consumers of quality steel. To ensure further penetration of quality steel products in the country’s hinterland, SAIL has introduced a Rural Dealership Scheme. Already, steel rebars and roofing materials being provided by SAIL’s rural dealers in various blocks and talukas of the country are adding contemporary dimensions to rural lifestyles. This strategic initiative is also important in view of the fact that rural consumption of steel in the country is projected to grow manifold. As such, with a ground- force of over 2,800 dealers, SAIL has the country's largest steel retail network today, giving shape to the company’s long-term objective of providing a countrywide framework for ease of procurement and supply of essential steel items for the common Indian.

Extensive customer contact, product and segment specialisation, close monitoring of order servicing and feedback analysis through a Customer Satisfaction Index are established norms at CMO. The customer-friendly approach of CMO is backed by practical after-sales service. Through the process of Key Account Management, CMO provides single-window service to key customers across the country for every business transaction from enquiry to order booking, order tracking to delivery, and even consultancy and after-sales service.

CMO’s International Trade Division

Ever ready to meet the exacting demands of its global customers, CMO’s International Trade Division (ITD) maintains a close liaison with customers as well as production units to cater to customised requirements of its international customers, in terms of quality, quantity and sizes.

ITD has successfully established the brand name SAIL globally by supplying Rails, Structurals, Merchant products, Wire Rods, Re-bars, Plate Mill Plates, Hot Rolled Coils, Hot Rolled Plates / Sheets, Cold Rolled steels, Galvanised steels, Cold Rolled Non-Oriented (CRNO) coils, Stainless Steel sheets/coils, Chequered Plates, Slabs, Billets, Blooms and Pig Iron, besides cut-to-size Hot Rolled and Cold Rolled materials in all continents. Most products are covered by stringent certifications such as CE marking, TUV and 'U' mark required by sophisticated end uses in European markets.

SAIL products have berthed successfully at Japan, China, Korea, Taiwan, Vietnam, Philippines, Singapore, Malaysia, Thailand, Indonesia, Australia, Mexico, Europe (UK, Germany, France, Belgium, Italy, Spain, Netherlands, Portugal), Sudan, Oman, UAE, and many more, as well as in neighbouring countries such as Myanmar, Bangladesh, Sri Lanka and Nepal.

 

Headquarters	Ispat Bhavan  40, Jawaharlal Nehru Road,  Kolkata - 700 071.  Phone: +91-33-22883810 / 22886151  Fax:    +91-33-22886183  E-mail:  edlp@sail-steel.com             edfp@sail-steel.com             edss@sail-steel.com
International Trade Division	SCOPE Minar  North Tower (Core-2), 17th floor,  District Centre, Laxmi Nagar  New Delhi – 110 092.  Phone: +91-11-22500924.  Fax:    +91-11-22507654 / 22514690  E-mail: editd@sail- steel.com
Regional Offices
Northern Region	Scope Minar  North Tower, 17th Floor  Distt. Centre Laxmi Nagar  Delhi-110 092. Phone:(011)22467360,22467384,22467412 22467412/13/14 Fax:  +91-11-22421700/22444595/22441842  E-mail: rmfpnr@sail-steel.com              rmlpnr@sail- steel.com              rmretailnr@sail- steel.com              rmnras@sail- steel.com              rmnrss@sail- steel.com
Eastern Region	IISCO House  3rd &6th floors,  50, Jawaharlal Nehru Road  Kolkata - 700 071. Phone:+91-33-22880970/22883223/22885650/22883524 Fax:  +91-33-22882265/22880519/22883960  E-mail: rmfper@sail-steel.com              rmlpnr@sail- steel.com              rmretailer@sail- steel.com              rmeras@sail- steel.com              rmerss@sail- steel.com
Western Region	The Metropolitan  8th & 9th floors  Bandra-Kurla Complex,Bandra (East)   Mumbai- 400 051. Phone:1800220160(tollfree),+91-22-26571493/26571496/26572255  Fax: +91-22-26571452/26571996/26572042  E-mail: rmfpwr@sail-steel.com              rmlpwr@sail-steel.com              rmretailwr@sail-steel.com              rmwras@sail-steel.com              rmwrss@sail-steel.com
Southern Region	Ispat Bhavan  5 Kodambakkam High Road   Chennai - 600 034. Phone:+91-44-28257164/28259660/28240243/28258044  Fax:  +91-44-28271602  E-mail: rmfpsr@sail-steel.com              rmlpsr@sail-steel.com              rmretailsr@sail-steel.com              rmsras@sail-steel.com              rmsrss@sail-steel.com

Contact Us
Ms.Barnali Mitra
DGM &Chief of Communications
Central Marketing Organisation
Phone: +91-33-22880223
Fax: +91-33-22886462
Email : corpcomcmo@gmail.com