Mr Shoeb Ahmed has assumed office as Director (Commercial) of Steel Authority of India Limited (SAIL). Prior to this, he was Executive Director (Marketing – Long Products) at SAIL's Central Marketing Organisation headquarters in Kolkata.
Mr Shoeb Ahmed joined SAIL in 1974 after completing his Masters in Business Administration (MBA) with a major in Marketing from XLRI, Jamshedpur. During his over two decade-long stint in international and domestic marketing, Mr Ahmed has left his mark by being instrumental in implementing several strategic initiatives for improving the company's sales and customer satisfaction. He also held key posts in Human Resource Development and Corporate Planning departments of SAIL. While heading the company's Corporate Affairs Division during 1997-2003, he was at the helm of the communication exercise related to SAIL's turnaround efforts.