Central Marketing Organisation - Manuals

Page Type

17 items (manuals) prescribed in clause (b) sub-section 1 of Section 4 of RTIAct 2005

  1. The particulars of its organization, functions and duties.
  2. The powers and duties of officers and employees.
  3. The procedure followed in the decision-making process, including channels of supervision and accountability.
  4. The norms set by SAIL for the discharge of its functions.
  5. The rules, regulations, instructions, manuals and records, held by SAIL or under its control or used by its employees for discharging its functions.
  6. A statement of categories of documents that are held by SAIL or under its control.
  7. The particulars of any arrangement that exists for consultation by the members of the public in relation to the formulation of its policy or implementation thereof.
  8. A statement of the boards, councils, committees and other bodies consisting of two or more persons constituted as its part or for the purpose of its advice, and as to whether meetings of those boards, councils, committees and other bodies are open to the public, or the minutes of such meetings are accessible for public.
  9. A directory of officers and employees of SAIL.
  10. The monthly remuneration received by each of its officers and employees, including the system of compensation as provided in the Company regulations.
  11. The budget allocated to each of its agency, indicating the particulars of all plans, proposed expenditures and reports on disbursements made.
  12. The manner of execution of subsidy programs including the amounts allocated and the details of beneficiaries of such programs.
  13. Particulars of recipients of concessions, permits, authorizations granted by SAIL.
  14. Details in respect of the information available to or held by it, reduced in an electronic form.
    For information reduced in electronic form, please visit website www.sail.co.in
  15. The particulars of facilities available to citizens for obtaining information including the working hours of a library or reading room, if maintained for public use.
    There is no such facility available for public at the Company’s Corporate Office. However, use of Library situated on the ground floor of Ispat Bhawan can be allowed with prior permission of Chief of Corporate Affairs.
  16. The names, designations and other particulars of the Public Information Officers
  17. Such other information as may be prescribed and thereafter update these publications every year

1. The particulars of organization, function and duties

SAIL's marketing set-up, the ISO 9001:2015 certified Central Marketing Organisation, is India's largest industrial marketing set-up. CMO is primarily responsible for marketing of steel items, including carbon, alloy and special steel products, produced by the steel plants of SAIL. Backed by a strong ERP system, CMO's network of 37 Branch Sales Offices, 25 Warehouses (of which 8 are equipped with sophisticated mechanised handling systems), 43 Consignment Agents and 27 Customer Contact Offices function in a synchronised manner to deliver quality SAIL steel to every corner of the country. CMO`s domestic marketing effort is supplemented by its ever-widening network of district and rural dealers who meet the demands of the smallest customers in the remotest corners of the country. CMO, through its joint venture partner M/s Mjunction Services Ltd, has simplified steel buying by providing Internet-based facilities through its online ‘e-store’, providing door delivery facilities to small house-builders.

A strong IT support system enables real-time network connectivity within the entire CMO network. Extensive customer contact, product and segment specialization, close monitoring of order servicing through order conformance Index and feedback analysis through a Customer Satisfaction index are established norms at CMO. The customer-friendly approach of CMO is backed by practical after-sales service. Through the process of Key Account management, CMO provides single-window service to key customers across the country for e very business transaction from enquiry to order booking, order tracking to delivery, and even consultancy and after-sales service.

International Trade Division(ITD), of CMO undertakes exports of Mild Steel products and Pig Iron from SAIL`s five integrated steel plants. Even ready to meet the exacting demands of its global customers, ITD maintains a close liaison with customers and the production units to cater to the customized requirements of its customers both in terms of quality and sizes.

DIVISIONS / DEPARTMENTS OF C M O (ISO:9001: 2000 ORGANIZATION)

Commercial Directorate

Primary role of the group based in New Delhi is to handle all Parliament-related work, including Parliament questions and matters relating to COPU, Consultative Committees, all references from Ministries / MPs, Quality Performance Review (QPR) meetings with the Ministry of Steel, submission of monthly agenda on Sales & Marketing review for the Board as well as Chief Executives, and all matters related to meetings of Steel Consumer Council / COSICI / FEII and other industry associations.

Home Sales

SWith a three-tiered set-up comprising Headquarters in Kolkata, Regional Offices in New Delhi, Kolkata, Mumbai and Chennai, 37 Branch Sales Offices 10 Customer Contact Offices, 7 Sales Resident Manager Offices and other outlets in various parts of the country, CMO’s Home Sales group takes care of the domestic marketing of iron & steel products produced by the steel plants of SAIL. Home Sales consists of Long Products, Flat Products and PET (pipes, electrical steels & tinplates) product groups.

Retail

Executives of this group in HQ and Regional Offices are responsible for appointment of dealers across the country, making policy interventions for organising sales to dealers and expanding scope for dealerships in order to increase sales of branded products, improve market share and promote usage of SAIL products.

Warehousing Group

CMO’s Warehousing group, headquartered in Kolkata and comprising of 25 Departmental Warehouses and 21 Consignment Agencies is responsible for warehousing and transportation logistics for home sales. The group handles iron & steel materials despatched by the steel plants of SAIL for stocking as well as delivery to domestic customers. It also undertakes contracting for road transportation from various warehouses and other outlets as well as physical despatches from warehouses to final destinations. The group is also responsible for settlement of claims with the Railways arising out of despatch of iron & steel products from the SAIL plants.

International Trade Division

Located in New Delhi, this group is primarily responsible for sale of iron & steel products produced by the SAIL plants in international markets and expanding export in terms of destinations as well as product-mix.

Communication & Information Technology

Providing IT support to various departments of Marketing / HQ / Regional Offices and with a Software Development Centre at Hyderabad, this department is responsible for computerisation of various functions of CMO, development and maintenance of necessary software and hardware facilities, Management Information System and IT-related troubleshooting.

With executives in HQ, Kolkata and all Regional offices, the primary role is of this group is human resource management. Its main functions include planning and development of human resources of CMO, organisational development and employee services & welfare, apart from maintenance of peaceful industrial relations. Besides, the group is also responsible for medical, administration and liaison-related activities.

Finance & Accounts: 

Finance executives are spread throughout the country at all CMO locations, responsible for accounting, finance management and budgetary control in CMO.

Estate Management Division

This group, with executives in Headquarters and Regions, is primarily responsible for construction / maintenance of office buildings / warehouses, equipment, etc. It maintains company's records related to estates / properties, disposal of idle assets and follow-up and settlement of cases / disputes pertaining to company's estate / properties, etc.

Legal Cell

Headquartered in Kolkata and with representatives in the four Regional Offices, the group is responsible for handling all legal matters, including RTI Act, giving advice on legal matters to all offices of CMO and managing court / arbitration cases.

Vigilance

Vigilance executives in HQ and Regional Offices are responsible for advising on vigilance matters, investigation of cases and suggesting ways and means for preventive vigilance.

Public Relations

Based in Kolkata, the department handles communication, publicity and public relations for CMO through a variety of activities, including media relations, advertising, participation in trade fairs / exhibitions, publications, films, etc.

Internal Audit

Conducts audit on activities of various departments with a view to ensuring that rules and standards are adhered to.

The overall objectives and framework of rules and regulations of the Company is laid down in the Memorandum and Articles of Association of the Company. Each Department of the Company, while discharging its functions, is guided by manuals, policy and guidelines, which are periodically reviewed and updated. In addition, the Company follows the directives and guidelines issued by the Government of India on various matters. The operations of the Company is also guided by the Memorandum of Understanding entered into with the Government of India.

A statement of categories of documents that are held by SAIL or under its control

The Company maintains various statutory documents, registers, books, licenses, manuals, agreements etc. for the business operation of the Company, as required under various statutes, rules and regulations as well as for the smooth functioning of the Company.

The particulars of any arrangement that exists for consultation by the members of the public in relation to the formulation of its policy or implementation thereof.

CMO is a Commercial Organisation and policies formulated by it relates to its internal management and therefore, there is no requirement for consultation with the members of the Public prior to formulation of its internal policies. However, internal policies of the Company are formulated in compliance with the applicable provisions of the statutes, rules and regulations etc.

A statement of the boards, councils, committees and other bodies consisting of two or more persons constituted as its part or for the purpose of its advice, and as to whether meetings of those boards, councils, committees and other bodies are open to the public, or the minutes of such meetings are accessible for public.

The Management of the Company is vested with the Board of Directors. The Board has constituted various sub committees with specific powers and distinct roles and responsibilities.

The meetings of the Board of Directors and Sub Committees of the Board are not accessible for public.

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The powers and duties of officers and employees:

The powers & duties of the officers and workmen of the Company are derived mainly from manuals, terms and conditions of appointment and Delegation of power enunciated by the rganization. The officers & workmen of the Company are appointed for carrying out the business operations of the Company, which are in line with the objectives specified in the 
Memorandum & Association of the Company

While discharging duties and responsibilities, officers & workmen of the Company are complying with the applicable provisions of statutes and rules and regulations framed thereunder.

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The procedure followed in the decision-making process, including channels of supervision and accountability.

  • BOARD OF DIRECTORS
  • CHAIRMAN
  • FUNCTIONAL DIRECTOR
  • EXECUTIVES

Overall management of the Company is vested with the Board of Directors of the Company. The Board of Directors is the highest decision making body within the Company.

As per the provisions of the Companies Act, 1956 certain matters require the approval of the shareholders of the Company in General Meeting.

The Board of Directors is accountable to the shareholders of the Company, which is the ultimate authority of a Company. SAIL being a Public Sector Enterprise (PSE), the Board of Directors of the Company is also accountable to the major shareholder i.e. the Government of India. 

The day-to-day management of the Company is entrusted on the Chairman and the Functional Directors and other Officers of the Company. The Board of Directors has delegated powers to the Chairman, Functional Directors, who have in turn delegate powers to the Executives of the Company through Delegation of Powers. 

The Chairman, Functional Directors and other Executives are accountable to Board of Directors for proper discharge of their duties & responsibilities. 

The powers, which are not delegated are exercised by the Board of Directors subject to the restrictions and provisions of the Companies Act, 1956.

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The norms set by SAIL for the discharge of its functions.

The Company has well defined procedures and guidelines in the form of delegation of powers, laid down policies and guidelines, manuals, compliance of provisions of various statutes, rules and regulations, guidelines of Department of Public Enterprises, guidelines of Chief Vigilance Commission, listing Agreement of Stock Exchanges and rules and regulations of SEBI for smooth operations of the Company.

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The rules, regulations, instructions, manuals and records, held by SAIL or under its control or used by its employees for discharging its functions.

The overall objectives and framework of rules and regulations of the Company is laid down in the Memorandum and Articles of Association of the Company. Each Department of the Company, while discharging its functions, is guided by manuals, policy and guidelines, which are periodically reviewed and updated. In addition, the Company follows the directives and guidelines issued by the Government of India on various matters. The operations of the Company is also guided by the Memorandum of Understanding entered into with the Government of India.

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A statement of categories of documents that are held by SAIL or under its control

The Company maintains various statutory documents, registers, books, licenses, manuals, agreements etc. for the business operation of the Company, as required under various statutes, rules and regulations as well as for the smooth functioning of the Company.

Back to main links

The particulars of any arrangement that exists for consultation by the members of the public in relation to the formulation of its policy or implementation thereof.

CMO is a Commercial Organisation and policies formulated by it relates to its internal management and therefore, there is no requirement for consultation with the members of the Public prior to formulation of its internal policies. However, internal policies of the Company are formulated in compliance with the applicable provisions of the statutes, rules and regulations etc.

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A statement of the boards, councils, committees and other bodies consisting of two or more persons constituted as its part or for the purpose of its advice, and as to whether meetings of those boards, councils, committees and other bodies are open to the public, or the minutes of such meetings are accessible for public.

The Management of the Company is vested with the Board of Directors. The Board has constituted various sub committees with specific powers and distinct roles and responsibilities.

The meetings of the Board of Directors and Sub Committees of the Board are not accessible for public.

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A directory of officers and employees of SAIL.

Name & Designation

Telephone Nos. (Office)

Ms. S Mondal

Director (Commercial), SAIL

011 - 24365918

EDs, GMs in New  Delhi (other than RO)

 

Mr. A  Sahay

ED (Commercial)

011 - 22501277

 

Mr. R M Suresh

GM (Commercial)

011 - 22467455

 

Mr. D  K  Mohanty

ED (ITD)

011 - 22505358

 

Mr. D K Singhal

GM (P) SPU

011 - 22463183

 

Mr. D Kumar

GM (M-SPU)

011 - 22467490

 

Jagdishpur

 

Mr. A Gupta

GM (M-SPU-Jagdishpur & Kandrori)

0 - 9814511229

 

Marketing Headquarters - Kolkata

 

Mr. B  Chongdar

ED (M-LP & FP)

033 - 22889621

 

Mr. A  Bhattacharya

ED (P&A), RMD with Addl charge - CMO

033 - 22884655

Mr. L  N  Mallik

ED (T&S)

033 - 22885502

 

Mr. C  Jayaram

GM (M-WH) / HQ

033 - 22880142

 

Mr. D Tyagi

GM (M-Projects) with addl charge-Comml, HQ

033 - 22883923

 

Mr. A K Dutta

GM (M-LP)

033 - 22880013

 

Mr. V  S  Chakravarthy

GM (M-FP)

033 - 22888109

 

Mr. D  K  Ghatak

GM (M-SI)

033 - 22885528

 

Mr. N  Basak

GM (F&A)

033 - 22882933

 

Mr. A  K  Agarwal

GM (SS)

033 - 22880154

 

Mr. S  Agarwal

GM (Retail)

033 - 22882943

 

Mr. P  Sharma

GM (C&IT)

033 - 22885006

 

Mr. S  Swarup

GM (P&A)

033 - 22880071

 

Ms. B Mitra

DGM (Commn) &  CoC

033 - 22880223

Name & Designation

 

Home Sales Regional Offices

Northern Region – New Delhi

 

Mr. A  V  Purandare

GM (M) & RM

011 - 22441825

 

Mr. P  Saha

DGM  (M-RETAIL)  &  RM

011 - 22444572

 

Home Sales Regional Offices

Eastern Region – Kolkata

 

Mr. M  R  Anwar

GM (M) & RM

033 - 22882986

 

Mr. S  Banerjee

DGM (M-Retail)  &  RM

033 - 22886423

 

Guwahati

 

Mr. A  Mishra

GM (M) NE

0361 - 2607232

 

Home  Sales  Regional  Offices

Western Region – Mumbai

 

Mr. R  K Shrivastava

GM  (M) & RM

022 - 26571827

 

Mr. V K  Sahni

DGM (M-WH) & ROM with addl charge RM-Retail

022 - 26571838

 

Home Sales Regional Offices

Southern Region – Chennai

 

Mr. V  Gupta

GM (M) & RM

044 - 28285001

 

Mr. S Sahay

DGM (M-Retail) &  RM

044 - 28285009

 

Mr. S N Rao

DGM (M-SS) & RM

044 - 2828 5014

 

Bangalore

 

Ms.  S  Dutta

GM (M-Strategic Planning & Product Brands)

080 - 22247140

 

Salem

 

Mr. M Ramadas

GM (Branding)

0427 - 2382885

 

SRMs

 

Mr. S Singh

GM (M) & SRM, Bhilai

0788 - 2224177

 

Mr. V K Pandey

GM (M) & SRM, BOKARO

06542 - 240858

 

Mr. G  Ghosh

GM (M) & SRM, DURGAPUR

0343-2970005

 

Mr. B  K Dash

DGM (M) & SRM, ROURKELA

0661 - 2600047

 

Mr. D Sharma

DGM (M) & SRM, BURNPUR

0341 - 2257468

 

Mr. A  R  Mohanty

DGM (M-AS) &  SRM, BHADRAVATI

0828 - 2271618

 

Mr. B V Saranyan

DGM (M) & SRM (CARBON STEEL), Salem

 

0427 - 2383886

 

T&S - RMs

 

Mr. M Bose

DGM (M-T&S) & RM-ER/SR  Kolkata

033 - 22870898

 

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The budget allocated to each of its agency indicating the particulars of all plans, proposed expenditures and reports on disbursements made.

CMO DEFICIT FOR THE YEAR 2016-17

 

Rs in lakhs

Rs in lakhs

PARTICULARS

C M O

2016-17

Budget

Actual

A. INCOME

   

- Interest earned

2500

5149

- Other Income

1000

2767

TOTAL INCOME

3500

7916

B. EXPENDITURE

   

- Raw Material

   

- Employees remun & Benefits

29272

25712

- Stores & Spares

450

82

- Power & Fuel

1050

985

- Repairs & Maintenance

2350

2224

- Freight Outward

0

0.00

- Handling Expenses

10000

9647

- Postage,Telegram & telephone

610

561

- Rent

950

887

- Rates & Taxes

400

1803

-Insurance

45

55

- Escorting Expenses For coal

   

- Security Expenses

1450

1699

- Training Expenses - Home

   

- Training Expenses - Foreign

   

- Travelling

902

815

- LTE

200

129

- Printing & Stationary

180

125

- Publicity & Advertisement/PR Deptt.

400

166

- CSR/Peripheral

   

- Entertainment

   

- Guest House Expenses

   

- Car/Taxi Hiring Charges

800

604

- Petrol/Diesel for vehicles

   

- Consultancy Charges

   

- Bank Charges

 

33

- Law Charges

500

723

- Sports

   

- Provisions

250

3918

- Sundries/Write Offs

   

- Donations

   

- Sampling charges Coal

   

- AuditorsFee/Out of Pocket Exp.

 

16

- Foreign Exchange Variation

   

- Other Misc. Expenses

2220

2051

TOTAL EXPENSES

52029

52235

Finance Charges

30

317

Depreciation

2400

2520

Total Expense

54459

55072

 

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Such other information as may be prescribed and thereafter update these publications every year.

continuous.. 

The names, designation and other particulars of Public Information Officer

The Names, Designations and other particulars of the Public Information Officer and the First Appellate Authority under the RTI regime

Post

Name

Details

PUBLIC
INFORMATION OFFICER

Dr K BAHATTACHARYA

DGM (HRD)
SAIL,  CENTRAL MARKETING ORGANISATION
ISPAT BHAWAN,40,J.L.N. Road
KOLKATA 700071 (W.B.) 
PHONE: (033)- 22880157
FAX: (033)- 22887342
EMAIL:kaushik[at]sail-steel[dot]com

ASSTT PUBLIC
INFORMATION OFFICER

AMBARISH CHAKRABORTY

Sr. Mgr./Comm
Ispat Bhawan
5th Floor
40 J. L. Nehru Road
Kolkata 700 071
PHONE: (033) 2288 0153
FAX: (033)- 2288 6462
EMAIL:ambarish[at]sail-steel[dot]com

FIRST APPELLATE
AUTHORITY

AMITABHA BHATTACHARYA

EXECUTIVE DIRECTOR (P&A),
Ispat Bhavan
40 J L Nehru Road
Kolkata 700071
PHONE : (033)- 2288 4655
Fax: (033)-22887342
EMAIL : edpa[at]sail-steel[dot]com

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