SAIL-e-Bration in association with MyGov

New Delhi

Sat, 01/31/2026 - 11:01

सेल-e-BRATION: Steel built India, SAIL built Trust

A Creative Challenge for Engaging Reels, Cinematic Stories, and Communicative Digital Ads

Steel Authority of India Limited (SAIL) in collaboration with MyGov invites all Indian citizens to participate in the सेल-e-BRATION: Steel built India, SAIL built Trust - A Creative Challenge for Engaging Reels, Cinematic Stories, and Communicative Digital Ads.

Have you ever felt the heartbeat of a nation in a hurry? From the soaring arches of the Dhola-Sadiya Bridge in Assam to the high-speed curves of the Yamuna Expressway, India isn't just moving... it’s flying.

We’ve conquered the oceans with the Atal Setu and carved through the Himalayas. We’ve built the 'Statue of Unity' to touch the sky and sent “Chandrayaan” to touch the moon. But have you ever asked—what holds it all together?

It is the shield of our borders in defense ships and tanks. It is the green energy in our solar and nuclear plants. It is the safety in the expressway guardrails and the strength in the ropeways carrying you to new heights.

SAIL isn't just 'out there'; it’s right here. It’s in your home, your workplace, and your kitchen. From the lustrous stainless steel plate in your hand to the roof over your head—if it’s built to last, it’s SAIL.

Now, it’s your turn to tell the story of the steel that surrounds you. Tell a compelling narrative for सेल-e-BRATION: Steel Built India, SAIL Built Trust.

Enter our Creative Challenge for engaging reels, cinematic stories, or Communicative digital ads. Win ₹10,000, a certificate, and a Letter of Appreciation from the SAIL."

सेल-e-BRATION: SAIL's Comprehensive Strategic Objective:

The सेल-e-BRATION Creative Challenge serves as a critical strategic initiative by the Steel Authority of India Ltd. (SAIL) to powerfully communicate it contribution in Nation Building and Creating Happiness across Nation. The overarching objective is to utilize compelling digital content—Reels, Cinematic Stories, and Communicative Digital Ads—to tell the complete story of SAIL's indispensable role in building a self-reliant India. We aim to strategically showcase the six foundational pillars of SAIL’s contribution:

Themes:

Your submission creatively addresses any one of fallowing narratives:

Theme 1: Building India’s Big Dreams

“We don’t just make steel; we make the stage where India performs.”

Fast Tracks & Travel: Think of the last time you sat by a train window. Those tracks beneath you, stretching across deserts and mountains, are the "veins" of India. SAIL steel is the silent partner in every reunion and every journey, keeping the wheels turning safely.
Solid Foundations: When you drive over a massive sea link or a mountain bridge, you aren’t just driving on concrete. You are driving on the "bones" of the nation. Our TMT bars are the hidden strength inside the landmarks that make us proud.
Iconic Landmarks: From the heights of the Atal Tunnel to the strength of our grandest stadiums if it stands tall against time, there’s a good chance it’s wearing a coat of SAIL steel.

Theme 2: Shield & Star

“From the depths of the ocean to the silence of the moon.”

Protecting India: Our soldiers stand guard at the borders, and SAIL stands with them. Whether it’s the hull of an aircraft carrier or the armor of a tank, our steel is the "National Shield" that keeps our protectors protected.
Reaching Space: Every time India looks at the moon, we look with pride. SAIL provides the specialized, high-tech steel that survives the fire of a rocket launch. We aren't just a steel company; we are part of India's stardust.
High-Tech Magic: It’s in the electricity that lights your home and the high-tech tools of the future. We make the "smart" steel that powers a modern, digital India.

Theme 3: There’s a Little Bit of SAIL in Everyone’s Life

“More than a company—a neighbor.”

Steel is often defined by its strength and cold precision, but at SAIL, we believe the strongest bond isn't forged in a furnace—it’s forged in the community. We don't just build infrastructure; we build lives. From the first bell in our township schools to the specialized care in our hospitals, our footprint is measured in heartbeats, not just tons.

Through our skill development centers, we turn potential into livelihoods; through our sports and arts programs, we turn dreams into legacies. Whether it’s supporting the journey of a Divyangjan or ensuring our retirees live with dignity, we believe a nation is only as resilient as the people who call it home.

Theme 4: Products Everywhere (Your Silent Companion)

“The invisible backbone of your day.”

Look around you. You don’t need to be an engineer to appreciate SAIL steel:

In your Home: It’s in the SAIL SeQR TMT bars or SAIL Structural sections keeping your ceiling safe while you sleep and the glossy finish of your kitchen appliances.
In your City: It’s in the pipes bringing water to your tap and the wire rods holding up the fences of your local park.
In your Office: It’s the structural sections that allow skyscrapers to touch the clouds. From the smallest wire to the biggest beam, SAIL is the ingredient that makes modern life possible.

For more details about SAIL and its products, please visit www.sail.co.in or follow SAIL’s social media handles. These resources provide the insights you need to create engaging reels, cinematic stories, and effective digital ads.

Key Dates:

Event	Date
Contest Launch	January 30, 2026
Submission Deadline	February 16, 2026 (11:59 PM IST)

Submission Guidelines:

Adherence to these guidelines is mandatory:

1. Format & Duration: Your entry must be a highly Engaging Reels, Cinematic Stories, and Communicative Digital Ads with a maximum duration of 120 seconds (2 minutes).

2. File Specification: Submission must be in MP4 format, minimum 1080p resolution, and highly recommended to be shot in either professional landscape (16:9) or vertical mode (9:16).

3. Originality & Exclusivity: The video must be 100% original content, created specifically for this contest. It must not have been previously uploaded, published, or used on any other digital or social media platform.

4. If AI was utilized during any stage of production-from scriptwriting to final editing-please disclose the use of AI assistance. Such disclosure is for transparency purposes and will not prejudice your standing as a participant or impact the evaluation criteria.

5 Language & Clarity: Submissions are accepted in Hindi or English languageonly. Clear voice-overs and subtitles/captions are strongly recommended to ensure mass appeal.

6. Submission Method: Upload your final video to a reliable platform (like Google Drive or an unlisted YouTube link) and ensure the link has public view access. This link must be submitted on the MyGov contest portal.

Awards & Recognition

The creators of the Top 5 Engaging Reels, Cinematic Stories, and Communicative Digital Ads will receive the following awards & recognition from SAIL:

Cash Prize: An award of ₹10,000/- each.
Official Recognition: An Appreciation Letter and Certificate issued by SAIL.
Social Media Showcase: Winning entries will be featured and promoted across all official SAIL social media platforms.

Terms and Conditions:

The competition is open to all Indian citizens^.
The entry must submit original Engaging Reels, Cinematic Stories, and Communicative Digital Ads in MP4 format (duration not exceeding 120 seconds).
Languages accepted: Hindi or English only.
Each participant may submit only one entryeither Hindi or English.
The Engaging Reels, Cinematic Stories, and Communicative Digital Ads should not contain any obscene, defamatory, or politically sensitive content.
By participating, contestants grant the SAIL the right to use and broadcast their Engaging Reels, Cinematic Stories, and Communicative Digital Ads for educational and promotional purposes.
The decision of the organizers on the activity shall be final and binding, and no correspondence will be entered into regarding the same.
The winning amount/rewards will be disbursed by the SAIL to the selected winner(s) after publishing the Winner Announcement Blog on blog.mygov.in.
The content must be original and should not violate any provision of the Indian Copyright Act, of 1957. Anyone found infringing on others' copyright would be disqualified from the competition.
The Government of India or SAIL does not bear responsibility for copyright violations or intellectual property infringements carried out by participants.
All disputes/legal complaints are subject to the jurisdiction of Delhi only. Expenses incurred for this purpose will be borne by the parties themselves.
Organizers are not liable for lost, late, incomplete, or technically flawed entries. Proof of submission is not proof of receipt.
In the event of unforeseen circumstances, organizers reserve the right to amend or withdraw the contest at any time, including the terms and conditions.
By participating, the users accept and shall abide by all the terms and conditions of the competition, including any amendments or further updates.
The terms and conditions henceforth shall be governed by Indian laws and the judgments of the Indian judicial system.