New Delhi December 22, 2025: Steel Authority of India Limited (SAIL), the country's leading public sector steel producer, has been recognised with eight prestigious national awards by the Public Relations Society of India (PRSI). The awards were presented during the 47th All India Public Relations Conference, held in Dehradun from December 13 to 15, 2025.
The accolades recognize SAIL’s innovative approach to corporate communication, particularly its successful integration of cutting-edge technology and its commitment to national development.
SAIL secured top honors across a diverse range of categories, reflecting its multifaceted communication strategy:
Best Advertising Campaign using AI: For the impactful SAIL advertisement campaign during the Women’s World Cup 2025. Best Use of AI in PR Campaign: For its pioneering AI-driven news bulletin, AI SAILTrack. Corporate Website: Recognition for user experience and information accessibility. Most Impressive Event Management: For the successful execution of the exhibition at India Steel - 2025. Make in India (Defense Sector): For praiseworthy efforts in promoting indigenous manufacturing for national defense. E-Newsletter: For the in-house production and effective broadcasting of the audio-visual news bulletin 'SAILTrack’ Best Communication Campaign (Internal Publics): For the ‘AI & U’ competition, aimed at engaging employees with emerging technologies. Sustainable Development Report: For excellence in the creative design and layout of the Corporate Sustainability Report – 2023-24.
Congratulating the team, SAIL Chairman Shri Amarendu Prakash stated: " Our engagement with all stakeholders must consistently demonstrate clarity of purpose, strong alignment with organisational values and a deep understanding of our strategic priorities. The integration of AI-powered tools into our internal and external communication processes reflects not only the adoption of advanced technology but also our collective capability to translate vision into impactful communication. By leveraging cutting-edge innovation, we must further strengthen our ways of communication, raise benchmarks and uphold the highest standards of professional communication, thereby contributing meaningfully to SAIL’s long-term growth and success.”
